Meanwhile, in the USA, financial planner Thomas Leonard observed that his clients wanted more support with organising their lives better and achieving their goals. He pivoted his career to reflect this customer need and developed what he called life planning, the origin of life coaching. He chose to train others and formed the first formal coach training programme in the country: Coach University (Coach U) in 1992. Leonard packed a lot into furthering the development of the coaching profession in his short life. This includes providing funding and forming the International Coaching Federation in 1994, online coach community, CoachVille in 2000 and publishing multiple books and audiotape resources.